When I received the new AXE Hold + Touch hair styling products, I was skeptical. Too many times in the past I had fallen prey to styling products that you could squeeze out of a tube that simply didn’t work.
More often than not, these products had the consistency and holding power of Dep or LA Looks (for all you children of the 80s and 90s), and no matter how many layers you glopped on, the product wouldn’t hold — it would merely coat your hair, mat it down and make it look sweaty, like Colin Farrell’s portrayal of Don Johnson in Miami Vice. Or, Don Cheadle in any movie he has ever been in. And guess what guys? Chicks hate the sweaty, Vaseline hair look.