Product Review: Brut Black Ice and Blue Wave Deodorant


Et tu, Brute?”

Who among us hasn’t been “betrayed” by our deodorant? Do we hold it accountable, or do we just live with it and blame ourselves?

In their quest for the perfect men’s deodorant, Brut really cranked the weirdness meter up to 11, as evidenced by the groundbreaking technique shown below:

The result? The most superior men’s deodorants ever created, embodied in two separate scents: Black Ice and Blue Wave.

I tried both and found them to be distinctly different. While both scents are subtle to your nostrils, Black Ice is a stronger scent, a little more forceful.

Blue Wave was barely even detectable, but it provided a crisp, fresh scent that lived up to the name Blue Wave, which made me think of the chick-centric surfing movie, Blue Crush.

Blue Wave is like Kate Bosworth’s character, Anne Marie. Free flowing and effective, but unsure about pursuing her dream of becoming a professional surfer over a pending relationship with NFL quarterback Matt Tollman in town for the Pro Bowl in Hawaii during the offseason.

Black Ice is the hardcore Eden, played by uber-babe Michelle Rodriguez. It’s rugged, rough and uncompromising, but still super hot and appealing in a completely different way.

What’s significant about the new offerings from Brut? For the first time in nearly a decade, the classic men’s grooming brand has introduced these two new crisp, clean and masculine scents, offering a modern take on a timeless tradition.

Skewered by friends and other players wives for receiving the “Matt Tollman Makeover,” Anne Marie relents on her quest to slay him for her own, the way we at times are overpowered by dominating body odor. Aside from the smell, both deodorants are designed to fight back against and prevent wetness for 24 hours at a time thanks to the special Trimax Triple Action Formula.

As far as makeovers go, Brut has also undergone one. The entire men’s grooming line, from cologne to aftershave balm, has also received a new look for 2014, with a sports-inspired logo that “reflects the key attributes of the BRUT man: strong, confident and powerful.”

When I see those three words strung together, I immediately visualize legendary all-male crooner Tom Jones, purveyor of a Monster Hammer.

Back then, his musk was surely enough to sway many a babe to partake in the endless waves of his sensual delights. Note how smoothly and coyly he gets kisses from two sisters sitting in the front row.

Look at this one; he doesn’t even ask, but demands a kiss and gets one.

But in 2014, it’s a different ball of wax. If you want to hang ten with a discerning babe and receive kisses on demand, some men’s grooming is necessary. And at the bare minimum, you don’t want to be emitting a strong odor of B.O.

To be a man like Tom Jones, the 2014 version, lather your pits in the new deodorant from Brut, which costs just around $3 each.

For more information, check out the Brut website here. You can also give Brut a shout-out via social media by using the hashtag #LetYourManOut.

I’ve been a freelance journalist since 2000 and have had my work published via AskMen, Sports Illustrated, Bleacher Report, Busted Coverage, and Autotrader. I’ve done stand-up comedy. I'm a dad, youth soccer coach, and team statistician for the oldest indoor football team in the world, the Omaha Beef. I own a design agency in Omaha, NE called little guy design. I’ve married six couples in 10 years and my Marriage to Still Married ratio is 6:6. I always say, it isn’t so much about the “love,” as it is the tasteless jokes that became vows. I started the I-80 Sports Blog to have all the work I've published located in one place and to write about things I want to write about. I don't take anything too seriously and it is a real time saver.