In baseball in a critical situation, sometimes you need to put in a pinch hitter to change the flow and momentum of a game. Say you’re the Red Sox in the late 80’s and you’re down by a run in the ninth with men on second and third with two outs. Jody Reed enters the game and promptly slaps a pitch off the Green Monster for a double, scoring two runs, giving the BoSox the lead. The Axe Fixers line is like a young Jody Reed, leading the AL in doubles in 1990, completely changing the game.
The Axe Fixers line is a collection of shower gels and deodorant body sprays that are “designed to help guys revitalize the senses to fix their mind and change the game.” The collection is comprised of six fragrances: