The year was 1994. Hip-hop icons Nas, Bone Thugs n Harmony, and Notorious B.I.G released legendary albums like Illmatic, Creepin’ on ah Come Up and Ready to Die.
Rock and Roll lost Nirvana lead singer Kurt Cobain and Green Day sprayed us with Dookie. OJ and his Bronco brought the country to a halt and Disney’s Lion King roared in Pride Rock. In the sports world, the NBA had just been rocked by MJ announcing his retirement.
This was also a time where basketball access was limited beyond Sports Illustrated and knowing the latest trends in shoes required a trip to the mall.
A mere 20 years ago, Wi-Fi didn’t exist and basketball fanatics had to jump through hoops to get the fix they needed and wanted so badly. That was until SLAM entered our universe and changed it forever.
The NBA lost a basketball and marketing legend in Michael Jordan and were desperate to fill the void.
SLAM seized this opportunity offering basketball junkies refuge in a magazine dedicated to young hip-hop generation stars — like LJ, Kemp, Shaq and Penny, Mourning, Iverson, Kobe and C-Webb — while providing a guide to the latest street wear in clothing and shoes. Completely dedicated to the basketball junkie, SLAM caught fire like Chris Mullin in NBA Jam.
You could literally read SLAM front to back like your present day Harry Potter novel (if you’re into that sort of thing).
It had everything from “Trash Talk” to “NOYZ,” a fresh new writing style and insight by Scoop Jackson and my personal favorite “SLAMADAMONTH,” the best dunk posters you could fill your bedroom wall with. It was EPIC.
Fast forward to present day 2016 and SLAM has released it’s 200th issue. Time flies when you’re having fun.