New Era Cap Announces 2019 MLB Ambassadors

New Era Cap Ambassador Francisco Lindor
New Era Cap Ambassador Francisco Lindor

NEW ERA CAP CELEBRATES START OF 2019 MAJOR LEAGUE BASEBALL SEASON

As the official on-field cap of MLB, New Era Cap launched its “We Reign as One” campaign with a short video that debuts the brand’s 2019 MLB Ambassador roster, including:

  • Justin Turner, LA Dodgers third baseman
  • Didi Gregorius, Yankees shortstop
  • Christian Yelich, Milwaukee Brewers outfielder and 2019 National League MVP
  • Francisco Lindor, Cleveland Indians shortstop
  • Ronaldo Acuna Jr., Atlanta Braves outfielder and 2018 National League Rookie of the Year and outfielder
  • Jay Rock, Grammy award-winning rapper

Returning this year as New Era MLB Ambassadors are Houston Astros second baseman and six-time MLB All-Star, Jose Altuve and Chicago Cubs second baseman, Javier Baez. Throughout the year, each ambassador will serve as an extension of the brand. Helping to tell the story behind the caps both on and off the field. They’ll also help highlight special occasions such as Mother’s Day and Father’s Day.

New Era Cap Ambassador Jose Altuve
New Era Cap Ambassador Jose Altuve

Ushering in the start of the 2019 Major League Baseball season, the new campaign features the iconic New Era 59FIFTY® Fitted as a badge that connects all baseball fans together.

“The new ‘We Reign As One’ campaign is a celebration of the start of the 2019 MLB Season,” said Mark Maidment, Senior Vice President, Brand at New Era Cap.

“We wanted to spotlight how baseball. And the New Era Authentic Collection 59FIFTY® Fitted have the power to connect us all. Whether you’re a kid from Queens or a professional baseball player.”

New Era Cap Ambassador Didi Gregorius
New Era Cap Ambassador Didi Gregorius

Created in partnership with creative agency 72andSunny New York, “We Reign As One” also unveils New Era’s 2019 MLB Ambassador roster, including Los Angeles Dodgers third baseman Justin Turner; New York Yankees shortstop Didi Gregorius; Milwaukee Brewers outfielder and 2018 National League Most Valuable Player Christian Yelich; Cleveland Indians shortstop Francisco Lindor; Atlanta Braves outfielder and 2018 National League Rookie of the Year Ronald Acuña Jr., and Grammy award-winning rapper, Jay Rock.

New Era Cap Ambassador Javier Baez
New Era Cap Ambassador Javier Baez

“The New Era Authentic Collection 59FIFTY® Fitted cap lives at the intersection of sport and street fashion.” said Bryan Rowles, Executive Creative Director and Partner, 72andSunny New York.

“The launch of ‘We Reign As One’ is a cultural creative opportunity. To remind people that the city letters stitched on the Authentic Collection 59FIFTY® cap represent common ground, city pride and team allegiance that connects all of us. No matter our background, profession or beliefs.”

As the official on-field cap of MLB, the New Era Authentic Collection 59FIFTY® Fitted is a lightweight, flexible athletic fitted cap that easily transitions on and off the field.

To join the millions celebrating Opening Day, fans can purchase the New Era Cap Authentic Collection 59FIFTY® Fitted at www.mlbshop.com, www.neweracap.com and authorized retailers around the country.

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